This guy has personality and
he really knows his stuff.
He wrote a 65-page e-book titled How to Write an E-Book That
Doesn't Suck. This is a great little book for bloggers to
pick up because it will show you how to plan your blogs ahead of time and then
compile them into a "how-to" e-book.
Do you cringe at the thought of writing pitches to sell your
book? Michael sums up his advice with this comment: “Nowhere … does it say,
‘Sound like an overhyped snake oil salesman and bleed yellow highlighter all
over your text.’”
In other words, don't push your book. If it’s a “how-to”
book, promote it as containing solutions to the buyer's problems or questions.
Remarkablogger’s
Suggestions for Writing Successful Sales Copy
Whether you’ve written a novel, poetry, memoir, or a how-to
tome, here are some pithy insights that make sense and work.
· Determine who your audience is, learn about your
audience, and then tailor the tone, wording and formatting to their needs.
· Write short sentences and paragraphs – just like you
do in your blogs.
· Use bullets and subheadings. People love these because
they enable readers to breeze through a book and quickly find the nuggets of
information they’re searching.
· Be personable and friendly.
· If you give anyone advance copies of your book to
review, ask them to post a comment supporting your book.
· Create
a website just for your book.
· Use
social media to promote your book.
· Don't
forget to ask people to order the book.
· Use
your blog to promote your book.
An important message that he reiterates is: Don't try to sell your book. Instead, identify the value of what you've written, describe the book in terms of meeting a need the buyer has (want to relax with a good thriller tonight?), and help the buyer to feel comfortable about the purchase.
Create A Book
Cover that Rocks
Of course, great covers also help to sell books. He has some
great suggestions on how to create "a killer e-book cover, ninja-style."
·
Get a good piece of stock art from iStockPhoto or a similar site. Personally, I prefer to use Google Images because all of the photos are free.
·
Save your book eCover as a JPEG file.
·
Insert the picture you created on your document cover
page and adjust the text wrapping settings to "underneath" so the
page margins won't interfere with the cover you just designed.
·
Resize the picture as necessary.
In a nutshell, that’s how you get your e-book out there in
the marketplace. I’d love to hear your comments!
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