You’ve published your book (or made it available as
an e-book), signed up for Facebook and Twitter, and you have a website.
Ah. At last you can do a few readings, ask your
Redwood Writers colleagues to buy a copy, and relax. Right?
Wrong!
You need a blog. Search engines love websites that
continually add new content and blogs are an easy way to achieve that
objective.
How often should you blog? Some people blog daily
while others blog once a month. If you can blog twice a week, that would be
best.
If you can only blog once a month that’s okay. Just
start one and keep it going. And don’t forget to use this platform to promote
your book.
How
to Use Your Blog to Promote Your Book
Here are a few topics that you can use when your
brain clouds over and you can’t come up with a new post.
· Discuss
how you researched the background for your book. Which libraries or resources
were most helpful? What did you learn from the experience?
· Assume
the voice of one of your characters and have them talk about the book.
· Create a
vlog (a video blog) now and then and interview some of your readers.
· Write a blog for an upcoming book reading/signing
or write a post about something humorous or marvelous that occurred at your
last reading.
· Talk about the setting in your book.
· Feature an excerpt and explain why
you like it (aside from the fact that you wrote it!).
· Write about your rejection
letters.
· Prepare a post about your
marketing challenges.
· Explain why you wrote this book.
· Is your book topical? Tell people
why you chose to write it now.
· Is your book for young adults?
Explain why you targeted that audience.
· Are you thrilled with the jacket
cover? Tell your readers how you found your designer and how you worked
together.
I could continue but by now I’m certain you have
your own ideas so please share them here so we can learn from each other.
Thanks!
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